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Named after the 1950s vehicle Chevrolet Bel Air, belairdirect has been selling car insurance since 1955. Though it was founded in Quebec, it was acquired by Intact Financial Corporation (IFC) in 1989 and now serves over 900,000 customers across Canada, including Ontario. It has about 1,450 employees both inside and outside the country, working alongside more than 10 other IFC-owned brands.
An industry innovator, belairdirect continuously endeavours to streamline the customer experience through new technologies and initiatives. In fact, in 1997, it became the first car insurance provider in North America to offer quotes online. In 2017, it also launched a mobile app to further expand its online experience. Its ‘Little Knight’ mascot, introduced in 2011, has become almost synonymous with the brand – similarly to GEICO’s Gecko mascot. In addition, belairdirect markets itself as being flexible on price, offering competitive rates alongside a wide range of discounts, bundles and rewards.
Read on if you’d like to learn whether belairdirect suits your car insurance needs. Alternatively, you can shop around for the cheapest premium by comparing car insurance quotes for free from over top providers with RATESDOTCA.
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Given that one of belairdirect’s primary directives is to help customers save money, regardless of their coverage, it offers several options that will let you do just that, including:
This mobile service is part of belairdirect's usage-based insurance solution. When the app is activated, it monitors your driving habits in real time, including your acceleration, speed, turning and braking, allowing belairdirect to offer you a personalized premium whenever your auto policy renews.
The safer you drive, the more you will save on your premiums – up to 25%. Note that the opposite is possible as well – if you’re a risky driver, your premiums will go up.
By insuring all your household’s vehicles under belairdirect, you can secure a multi-vehicle discount of up to 15%.
If you’re looking to insure both your home and car, it’s always a good idea to do so under the same insurer. You will not only be able to save time by dealing with one company but save money as well. With belairdirect, you can save up to 10% on your home insurance and up to 20% on your car insurance.
If you’re over 50 years old, you might just have a decent driving record and tons of driving experience. You might also be a proud homeowner. Or both. If so, belairdirect can help you make sure your insurance premiums don’t increase as you age via its special suite of products and rates, including:
If you and your partner are between the ages of 18 and 35, then you’re considered to be a young couple – whether you live together, planning to live together, married or planning to get married. belairdirect will work with you to ensure you get the best coverage to meet your needs for the lowest cost possible. To get started, belairdirect suggests exploring the following options:
If you are a group member with belairdirect, either as an employee or a member, you can access even more savings, including the ability to combine discounts and partake in contests with special prizes.
One of belairdirect’s major aims is to demystify home and car insurance by helping students choose the best coverage for their needs – and save money in the process. Its agents are trained to work closely with students to accommodate their various lifestyles, age groups and challenges.
Given that belairdirect has been one of the first insurance companies to offer online services in North America, it now has a full suite of online capabilities, including:
Though belairdirect is best known for its car insurance, that’s not all it has to offer. It also offers:
You can get coverage for your property from belairdirect if you live in Ontario, Quebec, Alberta or British Columbia. As is the case with car insurance, there are plenty of discounts and benefits for every kind of home and homeowner.
belairdirect provides the following types of home insurance:
Seasonal insurance is like car insurance, except that it covers recreational or ‘seasonal’ vehicles, such as snowmobiles, ATVs, fifth wheels and travel trailers. Vehicles like these usually spend a decent chunk of time in storage – until the appropriate time of year warrants their usage. Fortunately, belairdirect's coverage accounts for this, meaning that you won’t have to cancel your insurance when you’re done enjoying your recreational vehicle. The benefit of this is that while the vehicle is in storage, it’s still protected from perils such as fire or theft.
Need to contact belairdirect with questions or concerns about your auto insurance? Here’s how to reach them:
You can file insurance claims with belairdirect 24 hours a day, seven days a week, online or over the phone.
If you have a complaint, the first thing belairdirect recommends doing is speaking to the representative at the department involved, such as a certified agent, claim adjuster, manager or supervisor. Details of your complaint, policy or claim numbers, supporting documents, dates and names of the employees you’ve interacted with will go a long way toward helping you resolve the issue.
If the issue ends up unresolved, however, you can escalate the complaint to belairdirect’s Customer Experience team. One of their agents will then assign your file to a Customer Relations Representative for review. Once the review is done, the representative will either reach out to you directly to discuss what can be done regarding the issue or send you a written message.
Here’s how you can reach belairdirect’s Customer Experience team:
If the Customer Experience team does not resolve your issue, you can escalate it to the Ombudsman’s office at belairdirect. It will then conduct an independent and impartial investigation of your complaint and try to settle the issue between you and belairdirect. You can reach Ombudsman’s office by contacting them at:
In case the latter option fails, you can contact the following as a last resort:
Need more information on belairdirect? We got you covered.
belairdirect is a subsidiary of Intact Financial Corporation (IFC), the largest provider of property and casualty insurance in Canada. It was acquired in 1989. In addition to belairdirect, IFC owns and features several other brands, including Johnson Insurance, Intact Insurance, BrokerLink Insurance and RSA, with the goal of helping individuals and businesses alike stay financially resilient regardless of the economic circumstances around them.
Absolutely. belairdirect exists for the sole purpose of providing Canadians with insurance. It specializes in car and home insurance, as well as seasonal insurance, which covers recreational vehicles like snowmobiles, ATVs, fifth wheels and travel trailers. It also has a wide selection of online options to allow customers to always stay connected to its services.
belairdirect has multiple auto or service centres across Ontario. That way, instead of going to your local shop, you can turn get your vehicle back on the road after filing a claim at such a centre, making your auto claims experience faster and more convenient.
To make use of belairdirect’s service centre, you just need to take these steps:
To find a belairdirect service centre nearest to you, consult our list of belairdirect service centres.
Alternatively, you can look up a service centre near you on belairdirect’s website.
If your belairdirect insurance premium is going up, there are several routes you can take to secure a cheaper rate. While not all of the factors affecting your insurance are under your control, such as new government regulations or inflation, plenty of them are.
With that in mind, here’s what you can do to save money on your auto insurance at belairdirect:
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