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Grey Power Insurance

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About Grey Power Insurance

Grey Power Insurance was brought into the Intact Financial Company family and rebranded and rolled into belairdirect in 2015. The company focused heavily on mature, experienced drivers over the age of 50 with a clean record. They believed that years of driving experience as well as good driving habits should be rewarded with great rates on auto insurance.

A history of helping experienced drivers

Grey Power Insurance was founded in 1993 and the first of its kind in Canada to offer car and home insurance catered to a niche market of those aged 50 and over. Statistically, older drivers are safer and have fewer accidents compared to the general public. Grey Power believed that because of this, drivers over 50 deserved different rates that reflected their experience. They serviced drivers in Ontario, New Brunswick, Prince Edward Island and Nova Scotia for a number of years before joining the Intact Financial Company.

During this time, they earned numerous awards throughout the years from JD Power Customer Satisfaction Surveys, a testament to what a great insurer they were.

The Grey Power coverage

Liability coverage

  • This protects you if you're responsible for injuring someone or damaging someone else's property.
  • Accident benefits
  • Uninsured automobile coverage
  • Direct compensation - Property damage

Optional coverage

Reliable service 24/7

Belairdirect understands that accidents happen. Customers can rest assured they'll get the help they need, when they need it. Customers can make a claim, day or night, 24/7 by calling 1-888-280-8549 or emailing them at service@belairdirect.com

Belairdirect also makes it easy to manage your eligible auto claim repairs when you choose Service Centre. You simply drop off your vehicle, drive off in the car rental that's been arranged for you, and come back to pick up your vehicle when it's ready for you. A simple and quick process that will make sure you don't miss a beat.

Now is a great time to make sure you're getting the best rate for your insurance needs. We offer insurance quotes from top insurance providers and it only takes a few minutes to get a free quote.

A new era of aiding customers

When Grey Power was rebranded and consolidated into belairdirect, this change allowed belairdirect to expand and simplify their operations and improve customer service. Like Grey Power Insurance, belairdirect has earned numerous JD Power Customer Satisfaction Survey accolades.

Belairdirect has been around since 1955, making the company over 60 years old. They became an Intact Financial Corporation company in 1989. Eight years later in 1997, belairdirect became the first car insurance company in North America to offer customers the ability to shop for car insurance online. Since then, it's become one of the most popular ways to shop for car insurance.

If you want to bundle all of your insurance needs into one, you should also check out their home insurance.

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