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How We Make Money at Rates.ca
Find out what allows us to keep our service free.
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Where our money comes from
Our quoters and financial tools are all free to use, which means that we don’t make any money from our customers. Instead, we are compensated by our partners – primarily insurance providers and financial institutions – who pay us once the customer connects with them through our website to purchase their product.
We always show our customers the best rate available based on their personalized inputs and selections. They will see the lowest price first and then decide whether to accept the offer or keep looking. There is absolutely no pressure for customers to accept any of the offers.
How we are compensated by vertical
The way we make money differs slightly by vertical. Here's the breakdown:
- Insurance*: Once our website matches the customer with their preferred insurance broker or insurance company we receive a flat fee for making the referral.
- Mortgage: When the customer is matched to the appropriate lender or brokerage, we receive a flat fee for making the introduction.
- Credit cards: Once the application for the credit card is approved by the bank or credit card company, we receive a fee.
So, I won’t be charged for anything on Rates.ca?
Correct. You won’t be charged for anything on our website. This means that you can compare rates on our site as much as you like without worrying about incurring any charges (we don’t even ask you for your payment information).
We believe in empowering Canadians to make better insurance and money decisions, which is why the choice to secure the best rate is always yours.
Does Rates.ca function like a brokerage?
No. Rates.ca is a comparison website, which means that it is in its own category – separate from brokerages. We work with insurance providers, mortgage brokers, and financial institutions to aggregate their available rates so you can compare them side by side.
This allows us to publish more rates than anyone else and for you to shop the market. You’ve likely already used comparison websites when looking for the best price for hotels or flights. Our services work similarly – by showing you all the rates in one place so you can find and select the best one.
What people say about our quotes
Based on 6,771 reviews
Wanted to compare insursnce rates.
Wanted to compare insursnce rates. Got a very quick response and was passed along to an agent from lowest quoted company. Didn't work out but appreciated the advice and quick action
Randal Burch
Quick and efficiently I was directed to…
Quick and efficiently I was directed to a Broker and the brocker explain everything in a timely manner
STAVROS steve KLIRONOMOS
Good prices
Good prices
Brayan Fernandez
Very friendly and easy to talk to..very…
Very friendly and easy to talk to..very quick to respond.
DS
Quick response and courteous
Quick response and courteous
STAVROS steve KLIRONOMOS
Extremely fast call back
Extremely fast call back, thorough process!
Simona C
Very professional with a quick response time.
This was the second time that I have used Rates.ca where the timeliness of having my query returned and the high professionalism was commendable. Once I was connected to a Rates.ca representative, my information was confirmed for accuracy and within a minute I was connected to a house and car insurance specialist who assisted me with all of my needs. I recommend Rates.ca and will likely use this service in the future.
Ken
The lady was very clear to understand…
The lady was very clear to understand and very patient during the call. I have never used this site before and I was actually very impressed with the time it took. The prices quoted were of reasonable savings and made it easy to switch insurances.
Robert Mcgregor
Friendly help assistance from Josephine.
Friendly help assistance from Josephine.
Susan Elms
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