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How We Make Money at Rates.ca
Find out what allows us to keep our service free.
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Where our money comes from
Our quoters and financial tools are all free to use, which means that we don’t make any money from our customers. Instead, we are compensated by our partners – primarily insurance providers and financial institutions – who pay us once the customer connects with them through our website to purchase their product.
We always show our customers the best rate available based on their personalized inputs and selections. They will see the lowest price first and then decide whether to accept the offer or keep looking. There is absolutely no pressure for customers to accept any of the offers.
How we are compensated by vertical
The way we make money differs slightly by vertical. Here's the breakdown:
- Insurance*: Once our website matches the customer with their preferred insurance broker or insurance company we receive a flat fee for making the referral.
- Mortgage: When the customer is matched to the appropriate lender or brokerage, we receive a flat fee for making the introduction.
- Credit cards: Once the application for the credit card is approved by the bank or credit card company, we receive a fee.
So, I won’t be charged for anything on Rates.ca?
Correct. You won’t be charged for anything on our website. This means that you can compare rates on our site as much as you like without worrying about incurring any charges (we don’t even ask you for your payment information).
We believe in empowering Canadians to make better insurance and money decisions, which is why the choice to secure the best rate is always yours.
Does Rates.ca function like a brokerage?
No. Rates.ca is a comparison website, which means that it is in its own category – separate from brokerages. We work with insurance providers, mortgage brokers, and financial institutions to aggregate their available rates so you can compare them side by side.
This allows us to publish more rates than anyone else and for you to shop the market. You’ve likely already used comparison websites when looking for the best price for hotels or flights. Our services work similarly – by showing you all the rates in one place so you can find and select the best one.
What people say about our quotes
Based on 6,903 reviews
Quick and easy communication with good…
Quick and easy communication with good pricing and options
Geoff Vatcher
The service was great
The service was great. They helped me find a cheaper policy than I was offered from other insurance companies and guided me through the process. I would definitely recommend rates.ca for finding your car insurance.
Jeff Maitland
Great customer service
Great customer service, quick and easy.
Steph
Great people
Great people, multiple choices, knowledgeable agents and affordable
Gerard Boussim
I did a quote on their website and they…
I did a quote on their website and they sent me an email of confirmation. Quickly after that a phone call that I couldn't pick up and a message text. I then contact them. The agent was very professional and very polite. She was already aware about everything. She then made me in contact with a broker. That was the only hickup. It took 12mn. BUT the agent at the customer service was very good as she would reassure me every few minutes by thanking me for my patience and being full of empathy, That's made A WORLD of difference in the waiting time. The broker was very good even though not able to compete with the price. Overall very good I will always give it a try.
Loutfi AJAOUN
Best Quotas
Bec the site is a convenient way to give me an approximate estimate quote for insurance of the vehicles i want to purchase
Dina Jerkovic
The whole process was so so fast and…
The whole process was so so fast and easy and the price could not be beat.
Dafydd-Owen Megicks
Cassie very friendly and helpful
Cassie very friendly and helpful
Rosalie Murray
Polite
Polite, respectful
Luiggia Damore
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