Father’s Day is just around the corner on Sunday, June 21, 2020, to be exact. If it slipped your mind, don’t worry, you still have time to grab a gift and plan something special. Whether you are preparing to host a virtual brunch or a socially distanced backyard barbeque, you can celebrate dad on a budget. But first, here are some fun facts about fathers in Canada.
Fathers from coast to coast
According to Statistics Canada, there are at least 8.6 million fathers and father figures in Canada. There are so many to celebrate!
Consumer facts about Father’s Day
According to the National Retail Federation (NRF), 75% of our neighbours to the south plan to celebrate Father’s Day this year, with 58% likely to hold virtual celebrations.
Only 59% of consumers plan on purchasing a greeting card, down 3% from last year. Special outings saw the most significant decrease in popularity, down 6% from the year before, likely due to the pandemic. However, the top three gift categories that grew in popularity were personal care (+4%), home and gardening (+5%), and sporting goods (+4%).
In total, consumers are expected to spend $17 billion on Father’s Day this year, with the average gift costing $148.58. That’s almost $10 more than last year. However, that’s $56.16 less than the average Mother’s Day gift, costing $204.74. Men plan on spending roughly $62.59 more than women, with the average male spending $180.68. Consumers who are 35-44 years old plan on spending the most ($209.70). While those 65 and older plan on spending the least ($83.60).
Gift recipients can be husbands, stepfathers, sons, grandfathers, brothers, friends, godfathers, and other relatives. Which means, those with large, extended, blended, or modern families can have multiple people to honour, and that can be costly.
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How to treat your dad on a budget
Your rewards credit card may grant you access to exclusive events, tickets, packages or offers, which can make excellent presents. Another option is to spend your rewards on a generous gift. Here are a few inspirational gift ideas for dad.
At home experiences
Some credit card rewards programs offer experiences like concerts and activities. However, COVID-19 has revamped these offers, and many are available from home. For example, American Express is currently offering virtual experiences from their At Home Sessions, including presentations from sommeliers, virtual musicals and exhibits, and more. Some of which are free.
Use your grocery rewards toward ingredients and bake your dad some trendy sourdough bread, a picnic brunch, or throw some steaks on the barbeque. *First-time bakers and cooks may want to have a backup plan.
Shop with points or browse the catalogue
Some cardholders may be able to shop with their points. American Express Membership Rewards can be used directly through Amazon.ca. Also, many credit cards offer a wide selection of merchandise through their online catalogues. Scotia Rewards members can buy electronics, gift cards, housewares and accessories. However, your dad is unlikely to get his gift on time at this point. But you could always give him an IOU.
Those who have AIR MILES Cash Rewards to spend may be able to purchase items from various partners with eVouchers. The participating partners vary by region. However, gift-givers in Ontario can use their rewards towards eVouchers from the LCBO. That means you can get your dad a nice bottle of wine or a case of beer with your rewards. Plus, you can now use AIR MILES Cash Rewards for Uber Eats and DoorDash. You could order your dad a tasty treat no matter where you are and even enjoy it together, virtually.
Use your SCENE points to rent or buy movies new and old from Cineplex.com. If you download them to one of your devices, you could always set up a nice backyard cinematic experience paired with your dad’s favourite snacks.
Tickets and tours
Wineries are preparing to open for tours but also offer curbside pickup. Some credit cards boast exclusive wine and food experiences, which may include discounted deliveries or tastings.
It is always a good idea to sign up for the email list associated with your credit card rewards. Sometimes curated gift packages with guaranteed delivery dates will show up in your inbox nearing events like Father’s Day. Typically, these bundles are offered at reduced rates, although there are usually limited quantities.
You may not be able to buy subscriptions to meal kits or streaming services with your points; however, some credit cards reward you for these purchases. Plus, you can purchase these services from the comfort of your own home, and you may be able to enjoy them together.
Happy Father’s Day!
Although Father’s Day may look a little different this year, there are plenty of ways to celebrate. From picnics to movie rentals, or your standard case of beer, your rewards credit card can help you nail the perfect gift for your dad. Last-minute shoppers here is your final reminder. Father’s Day is this coming Sunday! It’s time to start planning.
We wish all dads a safe and happy Father’s Day!