More Canadian insurance providers are offering mobile applications to measure an individual driver’s behaviour and rewarding them with discounts on their auto insurance for their safe driving habits.

You are confident that you are a good driver. Undoubtedly much safer than many people you see on the road. You never text and drive, you tend to take corners gently, and you rarely drive late at night. So why should you have to pay the same insurance rates as others in the same general demographic who may just so happen to have more risky driving habits than you do?

That is the idea behind the growing trend toward insurance companies launching driving apps that use telematics and algorithms, and then apply usage-based insurance (UBI) principals over time. UBI differs from traditional auto insurance in that it uses real-time data to make decisions about insurance pricing, in addition to the more typical information gathered about a driver, including their driving record.

Through the use of this type of technology and insurance offering, motorists in several provinces can now potentially get discounts if their measured driving behaviour is perceived as low risk.

What Is Telematics?

Telematics (the joint science of telecommunications and informatics) in vehicles used to refer to plug-in or pre-installed devices. More often, this technology is available through mobile applications. These apps harness a user’s smartphone, and built-in features such as the time of day, GPS and gyroscope, to measure a range of driving behaviours. The app sends the driver data to the insurers, which they, in turn, use to assess the risk profile of a specific driver to reward safer drivers with discounts on their insurance.

One online reviewer describes these apps and gadgets as “fitness trackers for driving”. But instead of monitoring calories burned and the number of steps taken in a day, these tools let you see where you are accelerating too quickly, stopping too suddenly or are distracted by your phone. The ultimate goal of these apps, beyond discounts, is to lead drivers into being more conscious of their driving, and hopefully cut down on tickets and accidents by encouraging them to build better habits over time.

How Is This Changing Auto Insurance?

The number of insurers offering telematics is expected to increase. Canadian insurance companies are learning from the experiences of their counterparts in the U.S. and Europe. Telematics was first used for auto insurance in Canada in 2013 and has since grown to be included in many insurers’ product offerings. And there is a growing appetite for this.

In fact, according to Insurance Business Canada, a 2018 report revealed that 74% of Canadians surveyed said they would agree to use an app that monitors their driving habits to receive a “personalized car insurance premium.”

Interested? Here are four apps to try:

MyPace (CAA)

MyPace is a service for CAA car insurance clients and offers a discount to those who drive less than 9,000 kilometres per year. (The average Canadian motorist, by CAA’s estimates, drives more than double that amount, logging in 20,000 km annually.) With MyPace, drivers must download an app on their smartphone, as well as install a telematics device in their car. They are charged based on how much they drive. There’s a basic rate for coverage even when the vehicle isn’t in use and another charge that applies for every 1,000 km of driving. Kilometres are reloaded automatically in 1,000-kilometre increments in a pay-as-you-go model.

my Drive (Intact)

Intact Insurance says users of its my Drive app could save up to 30% in auto insurance premiums – starting with a 5% discount immediately just for signing up, and up to another 25% afterwards by using the app consistently over time. The app calculates an individual’s safety score using data such as:

  • Vehicle location
  • Average speed
  • Distance travelled
  • Accelerometer and gyroscope data (acceleration, deceleration, cornering events)
  • Start and end date and time of travel
  • Road type
  • Weather and traffic conditions
  • Speed limits

Drivewise (Allstate)

Drivewise is a personalized app that allows drivers to learn more about their driving habits after the completion of each trip, and also allows them the opportunity to demonstrate their safe driving behaviours for the chance to save up to 30% on their auto insurance. Once downloaded, it monitors a customer’s driving and provides them with detailed information on their driving and estimated savings based on:

  • Safe speeds: keeping speed below 125 km/h
  • Safe hours: limiting trips between 11 p.m. and 5 a.m.
  • Safe stops: limiting hard braking

The Drivewise app is available to Allstate auto insurance customers in Ontario, Alberta, and a couple of other provinces currently. Those interested in trying the app can download the TESTDrivewise version to track their driving habits for five trips and receive feedback to improve their driving skills, in addition to an automatic 5% discount for current customers. The test version is available to all drivers in participating provinces, even if they aren’t Allstate customers.

Ajusto (Desjardins)

A couple of years ago, Desjardins began offering a telematics device that plugged into a vehicle's diagnostic port, to track driver behaviour (if a client so desired). Now, there's no plug-in device required. With the Ajusto app, all you need is your smartphone. The app will tell you how far you've travelled and whether you've been speeding and uses the phone's gyroscope to determine if you've cornered a little too aggressively. But Adjusto also keeps track of a driver's consecutive streak of "undistracted" trips – the ones during which the cell phone wasn't used while driving. Your final score is calculated at the end of an analysis period. If you’re eligible for a discount, it will be applied to your auto insurance premium right away. It’s only available to Desjardins’ clients.

Privacy and the Future

With all the data being tracked and shared with providers, some people are a bit concerned about privacy, and how this might negatively impact their car insurance rates.

For example, what if the app determines you are making too many hard stops (but you live in the city, and this is common in city driving)? Others worry these apps may somehow have access to your other private data and be able to use it against them. While insurance providers all vow to keep data private, the answer is simple: these programs are all voluntary. If you are not comfortable with the idea, you don’t need to sign up!

Most younger people who have grown up with smartphones have a greater comfort level with location and data tracking. And as these apps get more sophisticated, they could have exciting potential in the future, even possibly offering things like determining who was at fault in an accident, or be able (and figure out when) to call for help when needed.

Gail Balfour

Gail Balfour is a writer, editor, and senior content designer with more than 20 years’ experience covering areas of business, finance, technology and healthcare. A former editor of ComputerWorld Canada, she has also contributed to many other publications and corporate websites including Backbone, PwC Canada, RBC Canada, Women's College Hospital, Canadian Healthcare Technology and The Canadian Breast Cancer Foundation.

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