Get money-saving tips in your inbox.

Stay on top of personal finance tips from our money experts!

News & Resources

Apple Credit Card - Style or Substance?

April 3, 2019
3 mins
Closeup of a person typing their credit card number into their mobile phone

Usually, Apple reserves its showy product roll-outs for an item that dazzles the tech world. It started with computers and evolved to the ever-popular iPhones, iPads, and Apple Watches. The company has become one of the cutting-edge designers and suppliers of mobile devices and the fabled story of how founder Steve Jobs began the venture in his garage is often repeated. If you think about it, Apple has a brand that is among the most recognizable in the world. This time around, in 2019, the company appears destined to disrupt the financial services industry by offering the Apple Card, a credit card for which a traditional piece of plastic is issued but all transactions and monitoring take place through one of the company's smartphone, tablet or wearable platforms.

What's So Special About the Apple Card?

The behemoth tech company, with a market value that is fast approaching $1 trillion, is taking a stab at financing and facilitating consumer purchases while hoping that its convenience, liberal credit terms and customer loyalty promotions will earn it an even large chunk of the mobile device market. But what does the Apple Card do that cards from competitors such as Citibank, Chase, and Capital One don't? For starters, a user can use their Apple machine to make purchases, pay bills, and receive financial advice from artificially intelligent apps that track buying habits, and of course, have access to all your financial information.

What About Those Credit Terms?

For the Apple Card, the appeal all comes in the glitz and showiness of form rather than substance. When it comes to interest rates, rewards programs, and payback options, the Apple Card really doesn't stand out all that much. And yes, there is a cashback feature for users, and a waiver of fees for those who don't pay on time, but higher rates due to late payments wash out any financial benefit from a rewards program.

According to Macworld, Apple cardholders signing up should expect initial rates of 13.24 percent and those who are habitually late with payments will see rates approach 25 percent, numbers in line with other institutions. Cashback incentives see users receiving 3 percent on Apple products, 2 percent on purchases made with the Apple Pay program, and 1 percent on all other purchases. On the branding side, Apple has teamed with Master Card, which will handle all back-office payment processing, and Goldman Sachs, a recognizable name in the global banking industry.

When Will Canada Get it?

At this stage, there has been no announcement on a Canadian launch, and you can expect that it will take some time before it is launched here, if indeed it is at all.

Naturally, the group that will benefit most from storing or tucking the Apple Card in their virtual or actual wallets will be the users of the tech giant's mobile devices. The new venture for Apple is aimed at diversification since many analysts forecast that sales of its vaunted computing and communications devices may stagnate in the coming year.

As for Canadians who seek value in the credit card arena, there may be some more attractive options among the players already out there, and allows shoppers to compare the rates, benefits, and features of many of those competitors.


The RATESDOTCA editorial team are experienced writers focused on sharing stories and bringing you the latest news in insurance and personal finance. Our goal is to provide Canadians with the information and resources they need to make better insurance and financial decisions.

Latest life insurance articles

10 Life insurance myths debunked
Life insurance is for someone older or has kids, right? Wrong. Let’s debunk life insurance myths and learn why everyone needs some form of coverage.
6 mins read
Do you need life insurance? A primer for Canadians
Life insurance isn’t a one-size-fits all solution. But if you have dependents, it can be an important financial safety net for those you love.
7 mins read
Why life insurance should be part of estate planning for new parents
Life insurance is one of the best ways new parents can protect their family and help loved ones in the event of your unexpected death.
5 mins read

Subscribe to our newsletter

Stay on top of our latest offers, relevant news and tips!

Thanks for joining!

You'll be hearing from us shortly - stay tuned.