The Globe and Mail reported that Vancity's online banking arm, Citizens Bank, will stop offering residential mortgages and focus solely on credit cards and foreign exchange services for non-retail members. This has resulted in Vancity selling the majority of its retail loans, including mortgages, personal loans and secured lines of credit, to TD Canada Trust. This follows on the news back in November when Citizens Bank announced they were retreating from the broker channel.
Vancity President and CEO, Tamara Vrooman , says it is a good business decision because it returns capital that can be reinvested to enhance member services at the credit union. It also focuses Citizens Bank on what it does best.
"We pioneered online banking in Canada, but it's become a crowded marketplace," says Vrooman. "Our members have told us repeatedly that they want us to focus on our core strengths. We're local, we're community-focused, and our offering is based on building relationships and providing service. In a national, online market, we were unable to achieve the scale necessary to succeed. Therefore, the bank's business model wasn't making full use of our strengths."
The sale, which closed on August 5, 2009, means that:
None of Citizens Bank's 30,000 members need to take any immediate action. Citizens Bank will work closely with each member to minimize any inconvenience and provide the support they need to transfer their business over the coming months.