Canadians may be a loyal bunch when it comes to the “Big 5” lenders - but even the most dedicated consumer would switch banks for significant savings. A recent survey conducted by RATESDOTCA, Canada’s comprehensive rate comparison site, found 84% of consumers would consider a switch - as long as they’d save an average of $644.43.
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The survey, which polled consumers on their banking history and sentiments, found Canadians are creatures of habit when it comes to their banks - 53% reported being with their primary lender for over 10 years, despite 27% saying they “didn’t know” if they were happy with their products and services.
“Canadians highly value trust and convenience when managing their money,” says Penelope Graham, Editor at RATESDOTCA. “It is perhaps the perception that they have a history with their primary lender that makes them hesitant to shop around for the best products from multiple banks - a practice that is proven to save consumers money.”
The survey also found that staying with a specific primary bank greatly influences the choices Canadians make for their banking products: